Ride more. Work less.

On April Fools day of 1981, Scot Nicol ​“hung up his shin­gle” on a funky lit­tle shop a few miles east of Men­do­ci­no Cal­i­for­nia. On that day, Ibis was start­ed with­out mon­ey and with­out a plan. Today, they’re locat­ed in San­ta Cruz with 40 (or so) peo­ple work­ing at Ibis.

Their love for exploration and tinkering is what led them all to continue the progression of that unique form of recreation they all had fallen in love with and what we all are now so influenced by. “We just started working to make the bikes we were riding more durable and functional for the riding we were doing,” explained Ibis founder Nicol. After more than 30 years since those early years of experimentation, Ibis continues to build products intended to help make our beloved sport even more enjoyable.