Ride more. Work less.
On April Fools day of 1981, Scot Nicol “hung up his shingle” on a funky little shop a few miles east of Mendocino California. On that day, Ibis was started without money and without a plan. Today, they’re located in Santa Cruz with 40 (or so) people working at Ibis.
Their love for exploration and tinkering is what led them all to continue the progression of that unique form of recreation they all had fallen in love with and what we all are now so influenced by. “We just started working to make the bikes we were riding more durable and functional for the riding we were doing,” explained Ibis founder Nicol. After more than 30 years since those early years of experimentation, Ibis continues to build products intended to help make our beloved sport even more enjoyable.